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    396 How to build a successful fashion brand

    The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses like Moda Operandi ($46 million), Nasty Gal ($49 million), ShoeDazzle ($66 million), BeachMint ($75 million) and Gilt Group (whopping $236 million). Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that’s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that’s struggling to survive. These businesses are stalling because of their inability to adapt to the shift in the media consumption behavior of the consumer.

    Content is the new social currency
    Today, we’re spending big chunk of our lives staring at our computer and mobile screens, soaking more information than probably our brain can process. The impact of this changing pattern in content discovery and consumption is big, especially in the fashion industry. Today, we’re what we share and this is what’s building identities of individuals and brands. If you can be the source of new fashion ideas and inspiration, you can be the fashion; people will follow you and buy from you. This article is for you, if you’re a Fashion start-up aiming to exploit the curated fashion opportunity. You will learn how to be unique and selective to draw people away from biggies like eBay & Amazon, but broad enough to scale and yet offer a luxury buying experience.

    25469 The Start of a Fashion Blog

    Starting a fashion blog takes work, patience and dedication. Every fashion blogger needs to find a unique style and voice, conduct research, gather information and figure out ways to create the best content en route to a successful site. The following tips will show you how to start a fashion blog from the ground up.
    Determine Your Fashion Niche

    Before you write the first word or take the first photo, determine how you are different from every other fashion blogger. What’s your niche?

    Then make it real.
    Your fashion blog should feature you. Let people know who you are and why your thoughts matter.
    Tell a story. Is it a daily journal of what you wear, how to shop or how to wear accessories? Develop a continuing story.
    Take risks and don’t be afraid to be different. If your blog is about things you truly care about then others will relate to you.

     

    71 Customer Service - Client Service

    Managing online business requires different skills and abilities than managing a business in the ‘real world.’ Customers can easily detect the size and determine the prestige of a business when they have the ability to walk in and take a look around. Not only do ‘real-world’ furnishings and location tell the customer what level of professionalism to expect, but "real world" personal encounters allow first impressions to be determined by how the business approaches its customer service. When a cu...

    0 Online Discount Coupons

    Online discount coupons enable access to great offers from some of the world’s best sites for Internet shopping. The online coupons are designed to allow compulsive online shoppers to access massive discounts on a variety of products. The regular shopper accesses the coupons in bulk and avails of great festive offers and freebies thrown in from time to time. The coupon code option is most commonly used when using a shopping cart. The coupon code is entered on the order page just before checking ...

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